Knowledge and tools for the small business owner and eCommerce webmaster.
It’s been said that ignorance is bliss. Nothing could be further from the truth, especially when your online reputation is at stake. Celebrities, rock stars, and businesses have one thing in common…they often obtain professional reputation managers. These consultants ensure that no one has soiled their clients’ good name through daily tracking of search engines […]
Posted on September 30th, 2007 by Vanessa
Filed under: Marketing and Promotion | No Comments »
Yesterday I posted that a new article comparing and contrasting keyword research tools was available on the MightyMerchant site. This article, “A Comparison of Keyword Research Tools”, left out the popular Keyword Selector Tool, which returns more than 100 search terms that are related to the keyword you enter.
This tool, while still available online, had […]
Posted on September 25th, 2007 by Vanessa
Filed under: SEO and Site Optimization | No Comments »
Keyword research is a big part of optimizing your site for search engine traffic. It can be time consuming and stressful to know where to start. We have posted a new article on the MightyMerchant site that attempts to take the guesswork out of which subscription service is worth the money, and just what information […]
Posted on September 24th, 2007 by Vanessa
Filed under: SEO and Site Optimization | No Comments »
Is your site listed in Yahoo! Site Explorer? It is easier than ever now for customers to submit and authenticate their sites to Yahoo! Site Explorer.
Now, enable ’sitemap.xml’ on your site, and your site will be submitted to Yahoo! Site Explorer automatically. You can begin to see information such as which of your web pages […]
Posted on September 23rd, 2007 by Vanessa
Filed under: SEO and Site Optimization | No Comments »
Practical eCommerce is a resource for online retailers, including an article archive, a print magazine and an e-newsletter about ecommerce. They have announced a new monthly feature, “PPC Report Card.” This feature critiques the pay-per-click advertising campaigns of selected ecommerce businesses. Currently, Practical eCommerce has “SEO Report Card” and “Usability Report Card,” which […]
Posted on September 21st, 2007 by Vanessa
Filed under: Marketing and Promotion | No Comments »
There are so many widgets you can add to your site these days. Here is an interesting one. GeoVisitors is a tool from DigitalPoint.com that reveals where visitors to your site are coming from. Add the code to your site and you will end up with a button that looks like this:
Click on it and […]
Posted on September 19th, 2007 by Vanessa
Filed under: Widgets | No Comments »
When deciding on a marketing campaign, it often helps to know where the public sentiment lies. You may be considering popular websites or blogs to advertise on and deciding among magazines for print ads. Or, you may simply be curious as to what up-to-the-hour topics are holding the public interest. Either way, Google Trends […]
Posted on September 17th, 2007 by Vanessa
Filed under: Search | No Comments »
A great way to get some feedback from customers and associates on your main marketing message and whether they are getting it.
Posted on September 12th, 2007 by Vanessa
Filed under: Marketing and Promotion | No Comments »
“I read this great blog post the other day…was it from the Search Engine Watch blog? Search Engine Roundtable? Search Engine Land? Search Engine Guide? Or maybe it was SEO Chicks?”
Never again will I have to scroll through 208 blog posts looking for that one “needle in a feedstack” that I just know I read […]
Posted on September 9th, 2007 by Vanessa
Filed under: General | No Comments »
I’m constantly amazed at what appears in my spam folder–emails about my “mortgage” at the house I rented 5 years ago, pharmacy orders (ten different pill refills each day?), loan applications and “R0lex” watches. I like to think people are generally savvy enough to not respond to the “Y0ur M0rtage Appr0val” email, with all of […]
Posted on September 7th, 2007 by Vanessa
Filed under: Marketing and Promotion | No Comments »
