Practical eCommerce is a resource for online retailers, including an article archive, a print magazine and an e-newsletter about ecommerce. They have announced a new monthly feature, “PPC Report Card.” This feature critiques the pay-per-click advertising campaigns of selected ecommerce businesses. Currently, Practical eCommerce has “SEO Report Card” and “Usability Report Card,” which are also regular monthly features. For each of these features, ecommerce merchants can request that their site be selected for review.
Practical eCommerce has partnered with third-party professionals who review the submissions and select the sites to grade. Practical eCommerce then publishes the results as a “case study.”
Greg Laptevsky, Senior Pay-Per-Click Strategist with search engine marketing firm PRIME Visibility, will write the “PPC Report Card” feature, which will consist of six categories: Account Structure, Keyword Choices, Relevancy, Landing Page, Account Settings , and Performance Testing
Practical eCommerce warns that in order to complete a thorough review of your site you must share some confidential information with Laptevsky, and reviewing the actual keywords, ads and landing pages that you use could have a minor effect on your pay-per-click costs and, perhaps, your quality or relevancy score.
But if that is the price to pay for a free review by a professional, I’d call that worth it! If you’re interested in submitting your site for possible review, email ppc[at]practicalecommerce[dot]com
[For more about Practical eCommerce, who recently interviewed Staci Schipporeit, the co-owner of MightyMerchant, for their cover story, “100 Notable Shopping Carts,” see MightyMerchant’s September 2007 SiteBeat.]
Posted on September 21st, 2007 by Vanessa
Filed under: Marketing and Promotion
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