Knowledge and tools for the small business owner and eCommerce webmaster.
You’re in the right business! Internet Retailer is reporting that online sales grew 23% over this year’s third quarter as compared to last year’s third quarter.
That’s $28.44 billion, up from $23.05 billion, a $5.39 billion increase! Wow! These numbers come from comScore Inc. reports which also […]
Posted on October 31st, 2007 by Vanessa
Filed under: Marketing and Promotion | No Comments »
Hopefully the misspellings in my title caught “yer” eye!
As a webmaster, you probably rely on people searching for your products or services to find your site. Yahoo reports that 10% to 15% of search terms they receive are misspelled, and MSN recently began offering search results with correctly spelled search terms if they think the […]
Posted on October 30th, 2007 by Vanessa
Filed under: Search | No Comments »
This is embarrassing to admit, but before I found Co.mments.com, I would either bookmark the websites of conversation threads I wanted to follow or copy the URL into a word document. I would then revisit these conversations every couple of days to see if anyone had responded to my comments or posted new, interesting comments.
This […]
Posted on October 27th, 2007 by Vanessa
Filed under: Timsaving Tools | No Comments »
A recent Webmaster World forum thread discusses tips on using AdSense. There was a lot of information in this thread and if you missed it, I urge you to check it out.
Here is some of what I gathered as usable advice from this discussion:
Place all clickable ads above the fold. Avoid placing ads in headers; […]
Posted on October 24th, 2007 by Vanessa
Filed under: Marketing and Promotion | No Comments »
Philosophical question: If a mistyped url falls in a forest of web pages, can anyone see it? We’ve all seen ‘em, the boring old “the page you requested does not exist” messages when we mistyped a url or file name.
The problem with the standard HTTP Error page is that it can be scary to the, […]
Posted on October 23rd, 2007 by Vanessa
Filed under: Web Design and Usability | 4 Comments »
There is no shortage of social sites, as we all know. While most of the well-known social networking sites serve niche segments of the population, they do overlap. Sk*rt gears itself to professional women, and Sphinn appeals to Internet and search marketing professionals, for example. So when I happened across Gooruze.com, I was a little […]
Posted on October 22nd, 2007 by Vanessa
Filed under: Marketing and Promotion | 2 Comments »
What is a family-friendly website? According to FamilyFriendlySites.com, a site displaying the Family-Friendly Sites Emblem displays content and links that support “physical, mental, and emotional development in a healthy way.” Their many categories of family-friendly websites include Arts & Culture, Health & Wellness, Hobbies & Collections, Science & Nature, Education & Learning, and Shopping & […]
Posted on October 19th, 2007 by Vanessa
Filed under: Marketing and Promotion | 2 Comments »
The title of a web page is what shows up in the browser when you go to that page. The words in the title, or title tag, are what appear in the link to that site on the search engine results page (SERP), and they are a very important part of Google’s page indexing algorithm. […]
Posted on October 16th, 2007 by Vanessa
Filed under: SEO and Site Optimization, Search | No Comments »
My local newspaper runs a column called “Figuratively Speaking.” It appears on the daily puzzle page and features factoids about society along with some related percentages. A recent example: In 2005, only 12 percent of retail e-marketers provided email opt-out links that allowed recipients to make changes to their subscription preferences. Today, 32 percent do […]
Posted on October 14th, 2007 by Vanessa
Filed under: Email | No Comments »
Do you ever feel adrift in a ‘C’ of acronyms? PPC, CPC, CPM . . . Some are more well-known, like PPC and SEO, but authors and speakers frequently throw many of these terms out with no explanation of the cryptic letters. I’ve gathered and defined the most common Internet marketing and […]
Posted on October 12th, 2007 by Vanessa
Filed under: Marketing and Promotion | 1 Comment »
