Knowledge and tools for the small business owner and eCommerce webmaster.
Chances are you’re aware that even print publications like newspapers and magazines utilize audio and video on their websites. Search for “New York Times” and their website returns the title, “The New York Times - Breaking News, World News & Multimedia.” So, when serving only written content isn’t enough for even a print publication, maybe […]
Posted on November 30th, 2007 by Vanessa
Filed under: Multimedia | 2 Comments »
Following Black Friday we have Cyber Monday, a day online retailers hope will help push them into the black for the year. Industry analysts spend their lives trying to figure out what consumers will do, and we’re told 46 percent of Americans in the workforce were expected to shop online today while at work. (Source: […]
Posted on November 26th, 2007 by Vanessa
Filed under: Online shopping | No Comments »
A couple of days ago I mentioned that I wanted to share our new sites with you. We get to work on a lot of sites at MightyMerchant, and these great sites deserve a little exposure (and link love!) when they’re just getting started. This one, IsleOfSkyeBagpipes.com, went live on November 5.
The challenge for […]
Posted on November 25th, 2007 by Vanessa
Filed under: New Sites | No Comments »
Yesterday’s newspaper was three times the size it normally is, thanks to an inch and a half of advertisements plugging their five-alarm fabulous Friday sales. I’m not the type of person to get up at 4 am to get to a 6 am, 4-hour only sale, and if I could subscribe to a version of […]
Posted on November 23rd, 2007 by Vanessa
Filed under: Marketing and Promotion | 2 Comments »
At MightyMerchant, we have an amazing array of clients that are successful in many areas of ecommerce. Not all of our clients engage in online commerce–our system is flexible enough to be used for most any type of content management–but most do.
If you’re looking to have a cheesecake delivered anywhere in the […]
Posted on November 19th, 2007 by Vanessa
Filed under: Uncategorized | No Comments »
Two examples of promotions that were oh so close to hitting the mark crossed my path recently. One was a one-page insert in my local newspaper for a grand opening of a store in our area. It was really more of a grand re-opening as they had closed for a while to make some improvements […]
Posted on November 17th, 2007 by Vanessa
Filed under: Email, Marketing and Promotion | No Comments »
Google Analytics is a free and powerful way to track the performance of your website. If you’re not already using Google Analytics, let me give you 5 reasons to do so:
Discover how customers find you. From the left navigation menu under Dashboard, click on Traffic Sources>Search Engines. This report tells you the traffic that […]
Posted on November 14th, 2007 by Vanessa
Filed under: Analytics | No Comments »
Looking for a quick and easy way to get some holiday traffic to your website? Email cards have measurable results, they don’t take as much time to read as a newsletter, and get your name on your customers’ radar as they prepare their holiday shopping lists.
Email promotions are easy anytime, but are especially welcome this […]
Posted on November 13th, 2007 by Vanessa
Filed under: Email, Marketing and Promotion, Seasonal Promotions | 1 Comment »
There are lots of things in this world that we use everyday and don’t know how they work…televisions, cell phones, microwave ovens, search engines, URLs, speaking for myself, of course. If you’re involved in online business (and if you’re reading this you no doubt are) having a working knowledge of a URL is an important […]
Posted on November 12th, 2007 by Vanessa
Filed under: General, Search | No Comments »
It’s mid-November already, and online merchants are gearing up for what promises to be the biggest online shopping season ever. As increasing numbers of people shop online, merchants must be ever-more vigilant about preventing and detecting order fraud. Fraudsters are sophisticated, and the number of fraudulent orders rises every year. Going over-limit on credit card […]
Posted on November 11th, 2007 by Vanessa
Filed under: Security | 2 Comments »
