Benefits Of Site Search-Add a Search Feature

Just yesterday I sent out MightyMerchant’s November newsletter with an announcement about Google’s new Business Search and MightyMerchant’s own custom search features (site-wide search or cross-category search) that can be added to your website. Then, today I read an Internet Retailer report about an announcement from Republic of Tea that visitors who shop for tea on RepublicOfTea.com using their on-site search tool spend an average of 50% more than shoppers who don’t use the feature. A Republic Of Tea executive reports that “the site receives more dollars on average per order from shoppers using the new search tool than from sales off any other area of the site – and that includes sales to shoppers who arrive on a product page via a web search.”

Why are on-site search tools so effective? When shoppers use a search tool, they usually enter in search terms that are very specific to what they’re looking for. The targeted results provided by the search tool take them to just what they want, with fewer frustrations of fruitless searching. Combine the highly relevant results with the targeted suggestions for similar products from a related products up-sell or cross-sell feature from MightyMerchant, and people will frequently leave your store with more in their shopping cart.

For our clients who have yet to take MightyMerchant’s customer survey, we’re offering a $25 discount on implementing any advanced feature to your site, including cross-sell and up-sell or custom search, upon completion of the survey. Simply take the brief, 10-question survey. At the end you will receive a code. After checking out the features MightyMerchant can add for you, use the code on our feature request page and receive the discount. The survey will remain open through November 10!

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