Knowledge and tools for the small business owner and eCommerce webmaster.
On Friday, November 2, I listed MightyMerchant with SuperPages.com, which is like an online Yellow Pages for finding local businesses. With SuperPages you can also review businesses and read reviews other people have left. It’s free for local listings, and I wanted to be able to recommend this service based on my own experience, so […]
Posted on November 9th, 2007 by Vanessa
Filed under: Marketing and Promotion, Search | 1 Comment »
Just yesterday I sent out MightyMerchant’s November newsletter with an announcement about Google’s new Business Search and MightyMerchant’s own custom search features (site-wide search or cross-category search) that can be added to your website. Then, today I read an Internet Retailer report about an announcement from Republic of Tea that visitors who shop […]
Posted on November 8th, 2007 by Vanessa
Filed under: Marketing and Promotion, Search, Web Design and Usability | No Comments »
OK, that title is a little misleading, because I don’t advocate writing copy strictly with the intention of it being search-engine friendly. Any decent SEO (search engine optimization) expert worth her salt would tell you, rightly so, to write for your customers. If you write fresh, keyword-rich, engaging advertising copy or product descriptions, the search […]
Posted on November 5th, 2007 by Vanessa
Filed under: Copy Writing, Search | No Comments »
An email claiming to be from the “Fraud Department” at the Federal Trade Commission (FTC) appears to originate from the email address “frauddep@ftc.gov” and “spoofs the return-path and reply-to fields to hide the email’s true origin” says an FTC-issued warning about the email.
The October 29 warning says that opening the email seems to cause no […]
Posted on November 4th, 2007 by Vanessa
Filed under: Email | No Comments »
As the fires in Southern California burn down, the storm begun by Fasano and Associates over their ill-thought email is still building. In days past, a marketing or public relations mistake could be forgiven and forgotten about in time, but today’s climate is totally different. With blogs recording events for posterity, and with the growing […]
Posted on November 2nd, 2007 by Vanessa
Filed under: Email, Marketing and Promotion | No Comments »
