MightyMerchant Ecommerce Blog: Knowledge for the Ecommerce business owner.

Book Review: The New Rules of Marketing and PR

Reading David Meerman Scott’s book The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly, was like having a long lunch date with a helpful PR expert who answered all my questions. Scott, a Boston-based marketer who blogs at www.WebInkNow.com, developed New [...]

What Is Yelp? More Local Search

Yelp. What is it? In the small business world Yelp is a popular and growing local business search option, and the sound of people yelping is a very good thing indeed.
First of all, Yelp.com was started in San Francisco in 2004 as a means to share user reviews on the cities’ many gathering spots. “Yelpers,” as [...]

Website Monitoring Tools-Monitor Your Competition

Chances are you’ve checked out your competition’s websites a time or two. It’s a good idea to do this every now and then. After all, if you don’t occasionally “fraternize with the enemy,” how will you know when they start plotting against you? Perhaps you want to know how often a competitor rotates their featured [...]