Knowledge and tools for the small business owner and eCommerce webmaster.
Reading David Meerman Scott’s book The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly, was like having a long lunch date with a helpful PR expert who answered all my questions. Scott, a Boston-based marketer who blogs at www.WebInkNow.com, developed New […]
Posted on December 31st, 2007 by Vanessa
Filed under: Book Reviews, Marketing and Promotion | 1 Comment »
Yelp. What is it? In the small business world Yelp is a popular and growing local business search option, and the sound of people yelping is a very good thing indeed.
First of all, Yelp.com was started in San Francisco in 2004 as a means to share user reviews on the cities’ many gathering spots. “Yelpers,” as […]
Posted on December 26th, 2007 by Vanessa
Filed under: Search | 1 Comment »
Chances are you’ve checked out your competition’s websites a time or two. It’s a good idea to do this every now and then. After all, if you don’t occasionally “fraternize with the enemy,” how will you know when they start plotting against you? Perhaps you want to know how often a competitor rotates their featured […]
Posted on December 21st, 2007 by Vanessa
Filed under: Monitoring Tools, Timsaving Tools | 1 Comment »
Link building is one of the most difficult aspects of site optimization. Everyone agrees that a site needs incoming links in order to gain traction in search engine rankings-especially Google. Links are tangible evidence of a site’s ‘popularity.’ The more sites you have linking to yours is evidence that your site is offering quality, relevant […]
Posted on December 18th, 2007 by Vanessa
Filed under: Link Building | 1 Comment »
If you’ve ever wondered whether you can find technical information about your site, quickly and easily, without paying anyone to do it, the answer is yes! Google supports several Advanced Search Operators which can provide you with important site info from your search bar whenever you desire.
In your browser search bar, use these search operators […]
Posted on December 14th, 2007 by Vanessa
Filed under: Search | 3 Comments »
When a new visitor arrives on your site, you want to get them to, first of all, remember your name, and secondly, return to your site another time. A great way to achieve both goals is by enticing them to sign up for your newsletter. Here are 8 tips on increasing your email opt-ins.
1. You […]
Posted on December 10th, 2007 by Vanessa
Filed under: Email | No Comments »
Of course it does! You already know that it works in person. Say you’re out trying to grab a quick bite to eat for lunch and you’re buying a sandwich. The cashier asks you if you want a drink or chips. You say yes, even though you weren’t planning to, and then you’re getting a […]
Posted on December 6th, 2007 by Vanessa
Filed under: Marketing and Promotion | No Comments »
It’s not too late to send out a holiday email promotion if you haven’t already. People are either still shopping or just getting started, and there’s a good chance they’re looking for something easy. Now is a great time to remind people of what you have to offer, especially if it’s a deal like free […]
Posted on December 5th, 2007 by Vanessa
Filed under: Seasonal Promotions, Uncategorized | No Comments »
