MightyMerchant Ecommerce Blog: Knowledge for the Ecommerce business owner.
Reading David Meerman Scott’s book The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly, was like having a long lunch date with a helpful PR expert who answered all my questions. Scott, a Boston-based marketer who blogs at www.WebInkNow.com, developed New [...]
Posted on December 31st, 2007 by Vanessa
Filed under: Book Reviews, Marketing and Promotion | 1 Comment »
Yelp. What is it? In the small business world Yelp is a popular and growing local business search option, and the sound of people yelping is a very good thing indeed.
First of all, Yelp.com was started in San Francisco in 2004 as a means to share user reviews on the cities’ many gathering spots. “Yelpers,” as [...]
Posted on December 26th, 2007 by Vanessa
Filed under: Search | 1 Comment »
Chances are you’ve checked out your competition’s websites a time or two. It’s a good idea to do this every now and then. After all, if you don’t occasionally “fraternize with the enemy,” how will you know when they start plotting against you? Perhaps you want to know how often a competitor rotates their featured [...]
Posted on December 21st, 2007 by Vanessa
Filed under: Monitoring Tools, Timsaving Tools | 1 Comment »
