Knowledge and tools for the small business owner and eCommerce webmaster.
In a few recent conversations I’ve had with potential clients, I’ve discovered that a few of them have done quite a bit to optimize their ecommerce websites for search traffic, from creating relevant content in the form of informative articles, maximizing the number of indexable pages, and including keywords in appropriate ways. These clients have […]
Posted on February 28th, 2008 by Vanessa
Filed under: SEO and Site Optimization | 1 Comment »
Let’s take a look at what RSS is, and the ways it can be used to spread your content and bring visitors to your site. First of all, just what is RSS?
RSS defined
Well, not to make the topic more complicated than it needs to be . . . but there is […]
Posted on February 26th, 2008 by Vanessa
Filed under: RSS, SEO and Site Optimization, Timsaving Tools | No Comments »
Your ecommerce website is live. You’ve got a marketing plan to draw people in to your site and the quality content and usability experience to keep them happy and coming back to you. You’re ready for customers and eager to see your business thrive. The last thing you want to do is turn down an […]
Posted on February 22nd, 2008 by Vanessa
Filed under: Security | 2 Comments »
If you’re in the business of selling products or services online, I’m of the opinion that you really only have two jobs to do, both equally important. One job is to provide your customers with quality information, so when they’re searching and find you they stick around because you have what they want. The other […]
Posted on February 18th, 2008 by Vanessa
Filed under: Web Design and Usability | No Comments »
Adding video to your site doesn’t have to be a difficult proposition. In fact, it isn’t! I have written about adding video before: in a recent blog post about adding multimedia, and in an article in MightyMerchant’s October 2006 newsletter, SiteBeat, about adding streaming video content.
To those of you who have never utilized the […]
Posted on February 15th, 2008 by Vanessa
Filed under: Multimedia | 3 Comments »
If you want to keep up with the MightyMerchant eCommerce blog posts there are a few things you can do. One is to bookmark the blog and check it frequently. Another is to sign up to receive notification of new posts in a feed reader. But now the easiest way to keep up with our […]
Posted on February 11th, 2008 by Vanessa
Filed under: MightyMerchant News and Announcements | No Comments »
Normally, striving to give a potential customer personal attention would be considered a good thing, but I came across a site yesterday that took that goal a little too far, and sacrificed their website usability and the customer experience in the process.
Posted on February 7th, 2008 by Vanessa
Filed under: Web Design and Usability | No Comments »
If you’re planning on sending a Valentine’s Day promotional email to your customer base, you’re not the only one. According to a recent survey conducted by Constant Contact, 68 percent of small businesses plan an online Valentine’s Day promotion. Since it’s quite likely that your email won’t be the only one landing in your customer’s email inbox […]
Posted on February 4th, 2008 by Vanessa
Filed under: Email, Seasonal Promotions | 1 Comment »
