Knowledge and tools for the small business owner and eCommerce webmaster.

SEO From Sam’s Club?

 If you’re familiar with Sam’s Club or the similar store Costco, you know that shoppers pay a yearly membership fee and then have access to name-brand products from food to electronics at near-to-wholesale prices.
Sam’s Club recently started offering online SEO (search engine optimization) services, including local search marketing, Pay-per-click advertising and web design services […]

Should You Accept Google Analytics Data Sharing?

Just five days ago the Google Analytics program announced a new analytics data sharing feature. If you haven’t heard of it already, you’ll see the message asking you to ‘accept’ next time you log into your analytics account.

What’s really going on here? Whether you champion this data sharing or run from it will probably depend […]

Shortcuts to Creating Content on Your Site or Blog

Get from Point A to Point B, quickly and with the least effort.
Your Point A is that you are a small business owner and webmaster. Your Point B is that you need content on your website. Get from Point A to Point B faster by creating content using what you already have. Whether you manage […]

Strategies for Categorizing Your Items

Is there a good, better and best way to categorize your items on an ecommerce website? I would say yes, definitely. Whether your site has hundreds or thousands of products or thousands of pages doesn’t really matter; the goal is to enable your site visitors to find the information they seek quickly and easily. Let’s […]