How do ordinary people nurture their ideas into multi-million dollar enterprises? That is the question author David Vinjamuri attempts to uncover and understand in his new book, Accidental Branding: How Ordinary People Build Extraordinary Brands.
Vinjamuri spends time with the people behind such successful brands as Columbia Sportswear (Gert Boyle), cragigslist (Craig Newmark), J. Peterman […]
Posted on April 28th, 2008 by Vanessa
Filed under: Book Reviews, Marketing and Promotion | No Comments »
