Knowledge and tools for the small business owner and eCommerce webmaster.

Make The Sale With Good Copywriting

We’ve all got those siren items that call to us in irresistible voices, no matter how many similar items we may already have. Though a foodie’s kitchen cupboards may be bursting, they will always afford a new gadget or flavored vinegar. Though a clotheshorses’ closet shelves may be buckling under, they will always afford another […]

Writing Copy For Search Engines

OK, that title is a little misleading, because I don’t advocate writing copy strictly with the intention of it being search-engine friendly. Any decent SEO (search engine optimization) expert worth her salt would tell you, rightly so, to write for your customers. If you write fresh, keyword-rich, engaging advertising copy or product descriptions, the search […]