Knowledge and tools for the small business owner and eCommerce webmaster.
If you’re planning on sending a Valentine’s Day promotional email to your customer base, you’re not the only one. According to a recent survey conducted by Constant Contact, 68 percent of small businesses plan an online Valentine’s Day promotion. Since it’s quite likely that your email won’t be the only one landing in your customer’s email inbox […]
Posted on February 4th, 2008 by Vanessa
Filed under: Email, Seasonal Promotions | 1 Comment »
When I requested that our clients share their favorite business resources with me, I really didn’t have a sense of what I would discover. The first response I received was from a client who shared his tools for combating order fraud, which I reported on in the Best Business Resources #1 post.
Stephanie at BlackberryQuilts.com shared […]
Posted on January 19th, 2008 by Vanessa
Filed under: Best Business Resources, Email | No Comments »
When a new visitor arrives on your site, you want to get them to, first of all, remember your name, and secondly, return to your site another time. A great way to achieve both goals is by enticing them to sign up for your newsletter. Here are 8 tips on increasing your email opt-ins.
1. You […]
Posted on December 10th, 2007 by Vanessa
Filed under: Email | No Comments »
Two examples of promotions that were oh so close to hitting the mark crossed my path recently. One was a one-page insert in my local newspaper for a grand opening of a store in our area. It was really more of a grand re-opening as they had closed for a while to make some improvements […]
Posted on November 17th, 2007 by Vanessa
Filed under: Email, Marketing and Promotion | No Comments »
Looking for a quick and easy way to get some holiday traffic to your website? Email cards have measurable results, they don’t take as much time to read as a newsletter, and get your name on your customers’ radar as they prepare their holiday shopping lists.
Email promotions are easy anytime, but are especially welcome this […]
Posted on November 13th, 2007 by Vanessa
Filed under: Email, Marketing and Promotion, Seasonal Promotions | 1 Comment »
An email claiming to be from the “Fraud Department” at the Federal Trade Commission (FTC) appears to originate from the email address “frauddep@ftc.gov” and “spoofs the return-path and reply-to fields to hide the email’s true origin” says an FTC-issued warning about the email.
The October 29 warning says that opening the email seems to cause no […]
Posted on November 4th, 2007 by Vanessa
Filed under: Email | No Comments »
As the fires in Southern California burn down, the storm begun by Fasano and Associates over their ill-thought email is still building. In days past, a marketing or public relations mistake could be forgiven and forgotten about in time, but today’s climate is totally different. With blogs recording events for posterity, and with the growing […]
Posted on November 2nd, 2007 by Vanessa
Filed under: Email, Marketing and Promotion | No Comments »
My local newspaper runs a column called “Figuratively Speaking.” It appears on the daily puzzle page and features factoids about society along with some related percentages. A recent example: In 2005, only 12 percent of retail e-marketers provided email opt-out links that allowed recipients to make changes to their subscription preferences. Today, 32 percent do […]
Posted on October 14th, 2007 by Vanessa
Filed under: Email | No Comments »
