How do ordinary people nurture their ideas into multi-million dollar enterprises? That is the question author David Vinjamuri attempts to uncover and understand in his new book, Accidental Branding: How Ordinary People Build Extraordinary Brands.
Vinjamuri spends time with the people behind such successful brands as Columbia Sportswear (Gert Boyle), cragigslist (Craig Newmark), J. Peterman […]
Posted on April 28th, 2008 by Vanessa
Filed under: Book Reviews, Marketing and Promotion | No Comments »
After quietly building up marketing services for our clients over the past several months, MightyMerchant is pleased to officially announce Hero Web Marketing & Design, a new division of Datahost, Inc. focused on Internet marketing and search engine optimization.
Hero Web can help you formulate an online marketing strategy for your website or business. We will […]
Posted on April 3rd, 2008 by Vanessa
Filed under: Hero Web, Marketing and Promotion, MightyMerchant News and Announcements | No Comments »
Squidoo.com is the creation of Seth Godin, known for his popular marketing blog and books, and for coining such phrases as “Meatball Sundae.” According to Godin, meatballs are the things businesses need, the foundations which their businesses are based on. The sundae toppings are the marketing opportunities-the social networks, the blogs, viral marketing and all […]
Posted on January 4th, 2008 by Vanessa
Filed under: Marketing and Promotion | No Comments »
Reading David Meerman Scott’s book The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly, was like having a long lunch date with a helpful PR expert who answered all my questions. Scott, a Boston-based marketer who blogs at www.WebInkNow.com, developed New […]
Posted on December 31st, 2007 by Vanessa
Filed under: Book Reviews, Marketing and Promotion | 1 Comment »
Of course it does! You already know that it works in person. Say you’re out trying to grab a quick bite to eat for lunch and you’re buying a sandwich. The cashier asks you if you want a drink or chips. You say yes, even though you weren’t planning to, and then you’re getting a […]
Posted on December 6th, 2007 by Vanessa
Filed under: Marketing and Promotion | No Comments »
Yesterday’s newspaper was three times the size it normally is, thanks to an inch and a half of advertisements plugging their five-alarm fabulous Friday sales. I’m not the type of person to get up at 4 am to get to a 6 am, 4-hour only sale, and if I could subscribe to a version of […]
Posted on November 23rd, 2007 by Vanessa
Filed under: Marketing and Promotion | 2 Comments »
Two examples of promotions that were oh so close to hitting the mark crossed my path recently. One was a one-page insert in my local newspaper for a grand opening of a store in our area. It was really more of a grand re-opening as they had closed for a while to make some improvements […]
Posted on November 17th, 2007 by Vanessa
Filed under: Email, Marketing and Promotion | No Comments »
Looking for a quick and easy way to get some holiday traffic to your website? Email cards have measurable results, they don’t take as much time to read as a newsletter, and get your name on your customers’ radar as they prepare their holiday shopping lists.
Email promotions are easy anytime, but are especially welcome this […]
Posted on November 13th, 2007 by Vanessa
Filed under: Email, Marketing and Promotion, Seasonal Promotions | 1 Comment »
On Friday, November 2, I listed MightyMerchant with SuperPages.com, which is like an online Yellow Pages for finding local businesses. With SuperPages you can also review businesses and read reviews other people have left. It’s free for local listings, and I wanted to be able to recommend this service based on my own experience, so […]
Posted on November 9th, 2007 by Vanessa
Filed under: Marketing and Promotion, Search | 1 Comment »
Just yesterday I sent out MightyMerchant’s November newsletter with an announcement about Google’s new Business Search and MightyMerchant’s own custom search features (site-wide search or cross-category search) that can be added to your website. Then, today I read an Internet Retailer report about an announcement from Republic of Tea that visitors who shop […]
Posted on November 8th, 2007 by Vanessa
Filed under: Marketing and Promotion, Search, Web Design and Usability | No Comments »
