MightyMerchant Ecommerce Blog: Knowledge for the Ecommerce business owner.
I had a talk with the owner of a local coffee shop chain last month. A great guy, but not a tech guy. He was poo-pooing the value of being in the social media game. I hope he has seen the buzz his crosstown rival has been getting for their social media engagement. They are [...]
Posted on June 19th, 2009 by Michael Stearns from HEROweb
Filed under: Marketing and Promotion, Social Media | No Comments »
Web shoppers are getting smarter all the time. A website that you created five years ago might have passed muster for the typical shopper, but with increased competition from other small merchants as well as the big players you need to make sure you are covering every aspect of putting forth a professional and trustworthy [...]
Posted on May 14th, 2009 by Michael Stearns from HEROweb
Filed under: Copy Writing, Marketing and Promotion, Uncategorized, Web Design and Usability | No Comments »
As many of you know, Internet Marketing is a key element of our business at this point. I feel like I am pretty much living in Google Analytics these days.
My most recent article at Practical Ecommerce is on using Google Analytics for traffic segmentation and keyword analysis.
Practical Ecommerce: Using Google Analytics for Keyword Segmentation and [...]
Posted on April 9th, 2009 by Michael Stearns from HEROweb
Filed under: Analytics, Marketing and Promotion, Search, Uncategorized | No Comments »
