Knowledge and tools for the small business owner and eCommerce webmaster.
As the fires in Southern California burn down, the storm begun by Fasano and Associates over their ill-thought email is still building. In days past, a marketing or public relations mistake could be forgiven and forgotten about in time, but today’s climate is totally different. With blogs recording events for posterity, and with the growing […]
Posted on November 2nd, 2007 by Vanessa
Filed under: Email, Marketing and Promotion | No Comments »
You’re in the right business! Internet Retailer is reporting that online sales grew 23% over this year’s third quarter as compared to last year’s third quarter.
That’s $28.44 billion, up from $23.05 billion, a $5.39 billion increase! Wow! These numbers come from comScore Inc. reports which also […]
Posted on October 31st, 2007 by Vanessa
Filed under: Marketing and Promotion | No Comments »
A recent Webmaster World forum thread discusses tips on using AdSense. There was a lot of information in this thread and if you missed it, I urge you to check it out.
Here is some of what I gathered as usable advice from this discussion:
Place all clickable ads above the fold. Avoid placing ads in headers; […]
Posted on October 24th, 2007 by Vanessa
Filed under: Marketing and Promotion | No Comments »
There is no shortage of social sites, as we all know. While most of the well-known social networking sites serve niche segments of the population, they do overlap. Sk*rt gears itself to professional women, and Sphinn appeals to Internet and search marketing professionals, for example. So when I happened across Gooruze.com, I was a little […]
Posted on October 22nd, 2007 by Vanessa
Filed under: Marketing and Promotion | 2 Comments »
What is a family-friendly website? According to FamilyFriendlySites.com, a site displaying the Family-Friendly Sites Emblem displays content and links that support “physical, mental, and emotional development in a healthy way.” Their many categories of family-friendly websites include Arts & Culture, Health & Wellness, Hobbies & Collections, Science & Nature, Education & Learning, and Shopping & […]
Posted on October 19th, 2007 by Vanessa
Filed under: Marketing and Promotion | 2 Comments »
Do you ever feel adrift in a ‘C’ of acronyms? PPC, CPC, CPM . . . Some are more well-known, like PPC and SEO, but authors and speakers frequently throw many of these terms out with no explanation of the cryptic letters. I’ve gathered and defined the most common Internet marketing and […]
Posted on October 12th, 2007 by Vanessa
Filed under: Marketing and Promotion | 1 Comment »
It’s been said that ignorance is bliss. Nothing could be further from the truth, especially when your online reputation is at stake. Celebrities, rock stars, and businesses have one thing in common…they often obtain professional reputation managers. These consultants ensure that no one has soiled their clients’ good name through daily tracking of search engines […]
Posted on September 30th, 2007 by Vanessa
Filed under: Marketing and Promotion | No Comments »
Practical eCommerce is a resource for online retailers, including an article archive, a print magazine and an e-newsletter about ecommerce. They have announced a new monthly feature, “PPC Report Card.” This feature critiques the pay-per-click advertising campaigns of selected ecommerce businesses. Currently, Practical eCommerce has “SEO Report Card” and “Usability Report Card,” which […]
Posted on September 21st, 2007 by Vanessa
Filed under: Marketing and Promotion | No Comments »
A great way to get some feedback from customers and associates on your main marketing message and whether they are getting it.
Posted on September 12th, 2007 by Vanessa
Filed under: Marketing and Promotion | No Comments »
I’m constantly amazed at what appears in my spam folder–emails about my “mortgage” at the house I rented 5 years ago, pharmacy orders (ten different pill refills each day?), loan applications and “R0lex” watches. I like to think people are generally savvy enough to not respond to the “Y0ur M0rtage Appr0val” email, with all of […]
Posted on September 7th, 2007 by Vanessa
Filed under: Marketing and Promotion | No Comments »
