Knowledge and tools for the small business owner and eCommerce webmaster.

What’s Your Site’s “PPC Report Card”?

Practical eCommerce is a resource for online retailers, including an article archive, a print magazine and an e-newsletter about ecommerce. They have announced a new monthly feature, “PPC Report Card.” This feature critiques the pay-per-click advertising campaigns of selected ecommerce businesses. Currently, Practical eCommerce has “SEO Report Card” and “Usability Report Card,” which […]

Posted on September 21st, 2007 by Vanessa
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Business Identity: Does The World See What You See?

A great way to get some feedback from customers and associates on your main marketing message and whether they are getting it.

Posted on September 12th, 2007 by Vanessa
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Email No No’s: Words to Avoid in Email Subjects

I’m constantly amazed at what appears in my spam folder–emails about my “mortgage” at the house I rented 5 years ago, pharmacy orders (ten different pill refills each day?), loan applications and “R0lex” watches. I like to think people are generally savvy enough to not respond to the “Y0ur M0rtage Appr0val” email, with all of […]

Posted on September 7th, 2007 by Vanessa
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Constant Contact Podcast

John Jantsch of Duct Tape Marketing maintains a popular blog with topics related to small business advancement. On 8/20 he released a 20 minute podcast interview with Eric Groves, Senior VP of Sales and Development of Constant Contact. For the past couple of months we’ve been talking about building your customer base through Constant Contact’s […]

Posted on August 22nd, 2007 by Vanessa
Filed under: Marketing and Promotion | 4 Comments »

Be the “Director” of Your PPC Campaign

OK, so you’ve got your PPC campaign all figured out. You’ve budgeted for each click you’re likely to get based on keyword search volume, and you’re comfortable using this targeted advertising approach. Now here’s one more thing to consider. What landing page have you selected for your PPC ads? If the landing page doesn’t […]

Posted on August 20th, 2007 by Vanessa
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