Knowledge and tools for the small business owner and eCommerce webmaster.

Receive Notification When A Down Site Is Back Up

We’ve all had it happen. We’re surfing the web and find a down site. Maybe the site is overloaded from too much traffic at that moment, but you really want to check out the site as soon as it becomes available again. You might think there’s only one thing to do, obsessively type the URL […]

What Is Yelp? More Local Search

Yelp. What is it? In the small business world Yelp is a popular and growing local business search option, and the sound of people yelping is a very good thing indeed.
First of all, Yelp.com was started in San Francisco in 2004 as a means to share user reviews on the cities’ many gathering spots. “Yelpers,” as […]

Advanced Search Operators in Google & Yahoo

If you’ve ever wondered whether you can find technical information about your site, quickly and easily, without paying anyone to do it, the answer is yes! Google supports several Advanced Search Operators which can provide you with important site info from your search bar whenever you desire.
In your browser search bar, use these search operators […]

What is a URL? URLs explained

There are lots of things in this world that we use everyday and don’t know how they work…televisions, cell phones, microwave ovens, search engines, URLs, speaking for myself, of course. If you’re involved in online business (and if you’re reading this you no doubt are) having a working knowledge of a URL is an important […]

Optimizing Local Search-Start With SuperPages.com

On Friday, November 2, I listed MightyMerchant with SuperPages.com, which is like an online Yellow Pages for finding local businesses. With SuperPages you can also review businesses and read reviews other people have left. It’s free for local listings, and I wanted to be able to recommend this service based on my own experience, so […]

Benefits Of Site Search-Add a Search Feature

Just yesterday I sent out MightyMerchant’s November newsletter with an announcement about Google’s new Business Search and MightyMerchant’s own custom search features (site-wide search or cross-category search) that can be added to your website. Then, today I read an Internet Retailer report about an announcement from Republic of Tea that visitors who shop […]

Writing Copy For Search Engines

OK, that title is a little misleading, because I don’t advocate writing copy strictly with the intention of it being search-engine friendly. Any decent SEO (search engine optimization) expert worth her salt would tell you, rightly so, to write for your customers. If you write fresh, keyword-rich, engaging advertising copy or product descriptions, the search […]

Misspelled Search Terms: Wut Peeple Serch Four

Hopefully the misspellings in my title caught “yer” eye!
As a webmaster, you probably rely on people searching for your products or services to find your site. Yahoo reports that 10% to 15% of search terms they receive are misspelled, and MSN recently began offering search results with correctly spelled search terms if they think the […]

HTML Page Titles: Title Tags

The title of a web page is what shows up in the browser when you go to that page. The words in the title, or title tag, are what appear in the link to that site on the search engine results page (SERP), and they are a very important part of Google’s page indexing algorithm. […]

The Importance of HTML Image Tags for SEO

Judge Marilyn Patel of the U.S. District Court for the Northern District of California has approved a class action lawsuit against Target Corporation for not using HTML alt tags on their website images. About a year ago, a blind student in California sued Target.com, asserting that the retail giant’s website is inaccessible to the blind. […]