URL shorteners are web-based services that allow you to input a long url and have a shortened version generated that you can use to direct people to the original address. You can use the shortened url anywhere where you don’t want to show a hideously long url.
With the explosion of Twitter, which has a 140 [...]
Posted on June 6th, 2009 by Michael Stearns from HEROweb
Filed under: Uncategorized | 4 Comments »
Web shoppers are getting smarter all the time. A website that you created five years ago might have passed muster for the typical shopper, but with increased competition from other small merchants as well as the big players you need to make sure you are covering every aspect of putting forth a professional and trustworthy [...]
Posted on May 14th, 2009 by Michael Stearns from HEROweb
Filed under: Copy Writing, Marketing and Promotion, Uncategorized, Web Design and Usability | No Comments »
As many of you know, Internet Marketing is a key element of our business at this point. I feel like I am pretty much living in Google Analytics these days.
My most recent article at Practical Ecommerce is on using Google Analytics for traffic segmentation and keyword analysis.
Practical Ecommerce: Using Google Analytics for Keyword Segmentation and [...]
Posted on April 9th, 2009 by Michael Stearns from HEROweb
Filed under: Analytics, Marketing and Promotion, Search, Uncategorized | No Comments »