MightyMerchant Ecommerce Blog: Knowledge for the Ecommerce business owner.
Web shoppers are getting smarter all the time. A website that you created five years ago might have passed muster for the typical shopper, but with increased competition from other small merchants as well as the big players you need to make sure you are covering every aspect of putting forth a professional and trustworthy [...]
Posted on May 14th, 2009 by Michael Stearns from HEROweb
Filed under: Copy Writing, Marketing and Promotion, Uncategorized, Web Design and Usability | No Comments »
No, I’m not talking about the newest bestseller or what you have on your Kindle 2. I’m asking about how you read web pages.
What do you look at first when you visit a website? How much time do you spend on a page?
How you answer these questions will give you insight into how much text [...]
Posted on March 12th, 2009 by Kathleen from HeroWeb
Filed under: Copy Writing, Marketing and Promotion, SEO and Site Optimization, Web Design and Usability | No Comments »
I have always wanted to coin a term and maybe this is my chance. How about “The Law of Just Simple Enough”. Here is how it goes:
Software has a certain difficulty threshold; when the software stays below the threshold, it will be used productively, but when it passes the threshold it will cease to be [...]
Posted on February 2nd, 2009 by Michael Stearns from HEROweb
Filed under: General, Web Design and Usability | No Comments »
